Publishing business demystified

Young Professional Programme to demystify the Publishing business

Yes we are a fragmented sector, and yes we are a few years behind China that can boast of an extremely organized publishing sector, but India is the most promising and creative market for book publishing and is going to be a game changer in the years to come.

Focusing on exactly one thing-the profitability and lucrative business proposition in the publishing business, this year’s ‘Young Professional Programme’ to be held in the India International Centre from 2-3 December, 2016, is a must attend for all publishing professionals from the editorial, operations and sales and marketing domains.

The two day programme will showcase how to work through stages of product development in cross-functional teams that will then use a design thinking method to engage their respective idea. The teams will also get a chance to develop customer-related creative projects, cultivate and execute new ideas with an entrepreneurial approach. They will also get a rare chance to learn about licensing, pitching a plan to the management of a company and how to expect to learn everything you would need to know from scratch to finish, to establish a sound publishing business!

The two day programme is being presided over by some very well known and experienced publishing professionals that are going to be there to answer your obvious questions. These include the following key speakers:

R.Sriram , the co-founder of ‘Next Practice Retail’ in 2006 and an advisor to Seedfund. He is an independent director on the Boards of Kokuyo Camlin Ltd and Kokuyo Camlin Alphakids Ltd. The one to establish the Crossword Book Awards, this move has helped recognise and reward the best of Indian writers and books annually.  He’s a visiting faculty at IIM Ahemdabad and a guest lecturer at IIM Lucknow and other business schools. He is particularly interested in entrepreneurship, innovation, business strategy & incubation, purpose & culture, leadership & next practices.

Katja Splichal is working as the head of learning management systems at Stuttgart based publisher Eugen Ulmer since 2013. Since April 2014, she is also heading the online publishing department and is member of the Executive Committee. Her main fields of work include the development of the CMS, the development of digital business models, the implementation of solutions for digital publishing in e-books, apps, e-papers and databases, as well as support for the e-learning business segment. Prior to that, she was the Head of Media Relations & Product Development at PaperC from 2011 to 2013.

Vikrant Mathur who is currently heading the Indian operations of Nielsen Book, would be providing consumer insight. He was appointed as Associate Director of Nielsen BookScan in 2010. His team and he are also responsible for the development and sales of Nielsen BookData information services and instrumental in educating the book industry about the importance of metadata to both publishers and booksellers and the benefit and value to their businesses. He has more than 13 years experience in the Market Research Industry and has worked cross verticals including information, technology and consumer markets.